BRAND; INNISFREE

Innisfree is a natural cosmetic brand that shares the benefits of nature, pursuing eco friendly green life for healthy beauty. It is created by Amore Pacific in 2000 and it has open its first store in Malaysia on December 2015 at Sunway Pyramid. 

Innisfree in Sunway Pyramid

The brand's name originated from William B. Yeats poem "The Lake Isle of Innisfree" - suggesting that innisfree explores beauty in its purest natural form. "Innisfree is natural brand that shares the benefits of nature from the pristine island of Jeju for healthy beauty and pursues an eco-friendly green life to preserve the balance of nature." Innisfree is also the first natural brand in Korea. 

They have the brand image of nature, healthiness, eco friendly and greenery - therefore their retail design compromise of the elements of nature and greenery. The mission that they have is that they are dedicated to finding the purest natural ingredients for healthy beauty. 

Innisfree's nature of business includes promoting asia's (korea) beauty market and introducing their products which ranges from makeup, skincare, hair & body. 

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